From time to time, someone will ask, “What is spam?” The basic idea is that if you are sending any sort of ad, offer, or promotion, that someone didn’t actually ask for, you are spamming that person.
Are these common spam triggers killing your email deliverability? Deliverability is a huge factor in your email marketing success. Creating your messages, getting that killer call-to-action, making it all look nice … these things are great. But if your message doesn’t make it to the inbox, you are working against yourself and (worse) losing sales.