Don’t forget the sales funnel. You have started your business and you are very excited. Maybe you’re just getting ready to launch a new marketing campaign for your existing business. You keep hearing about these amazing success stories about folks who have figured out how to make money online. You see their articles. You see the pictures. Maybe you even personally know someone who is making money online.
Do you know your email marketing open rates? Getting your message opened is the first step to getting your message read by your prospects. So how can you tell if your message is getting through?